Resume 

THE SALVATION ARMY WESTERN DIVISION - OMAHA, NE
Coordinator of Communications, Design & Events

March 2019 – Present
  • My primary role focuses on the coordination and execution of three main operational endeavors: communications, design, and special events. In that capacity, I work closely with the Director of Integrated Communications on communications-focused endeavors, which include news-gathering projects to generate stories about Salvation Army programs, services, staff, clients, awards and the like. In addition to communications work, I also manage web, social media, graphic design, photography and video production needs. 
  • My role also supports the development team and department leaders with corporate relations, community partnerships and fundraising initiatives for various events including: 
    • D.J.’s Hero Awards Luncheon
    • Tree of Lights Kickoff
    • Angel Tree Drive
    • Adopt A Family Radiothon 
    • Toyland
    • Red Kettle Campaign
    • Red Kettle 5K
    • 7 Can Help Kids Back to School Backpack Drive
  • Event Planning
    • In my role as an event planner and coordinator, I help manage all aspects of event planning meeting strict deadlines and budget demands. 
    • My goal is to ensure everything related to an event is taken care of, from idea conception and preparations to day-of logistics. 
    • I'm charged with creating experiences and bringing visions to life. I scout locations, solicit bids and manage vendor relationships and client communications. 
    • I'm also responsible for creating all promotional and marketing materials for events including artwork and copy for brochures, flyers, invitations, postcards, programs and event signage. 
  • Live/Virtual Events
    • As a Director and Producer, I direct live shows and live streaming efforts for various events which were transitioned to virtual events due to the ongoing pandemic. 
    • I've directed and produced the Tree of Lights Ceremony, Volunteer Awards, Tastes and Treasures Online Fundraising Event and the Western Women's Ministries Conference, all of which were virtual events in 2020. 
    • I utilize Zoom and Microsoft Teams for team communications, event planning, coordination and execution.
    • I have created and managed micro websites and YouTube channels for the distribution of event-related content.
  • Video Production/Photography
    • I create and develop multimedia content for client stories and testimonials, internal company announcement videos, external promotional social videos, branded video content, recruiting videos, training videos and other enterprise-wide projects. 
    • I write and develop scripts, storyboards, call sheets, shot lists and show rundowns.
    • I plan video shoots; scout, select and reserve shoot locations.
    • I work independently, as well as part of a team, to establish project goals and deliverables. 
    • I develop production schedules, timelines and deadlines. 
    • I record and edit video and audio projects which includes selecting program format for final output, capturing and importing media, organizing raw media, editing footage and sound files, creating and inserting static and motion graphics, titling, adding music/voice-over and sound effects. 
    • I manage media and video libraries and I archive video and photo content. 
    • I shoot photos for special events and various field assignments which include youth programs and activities, music and band camps, awards and recognition events, headshots and client photos. 
  • Social Media
    • I work closely with other teams and departments to develop social media campaigns that help achieve established fundraising goals. 
    • I create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving donor engagement, and promoting social media campaigns.
    • I manage a high volume of daily social media posts while also communicating with social media followers, including responding to queries in a timely manner.
    • I monitor and help manage the social media accounts and pages of 26 corps locations over a three-state region which includes Nebraska, South Dakota and western Iowa. 
    • I create and develop social media content plans that are consistent with The Salvation Army's brand identity.
    • I use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the The Salvation Army's social media presence and performance.
    • I stay up to date on best practices and emerging trends in social media.

SELF-EMPLOYED - OMAHA, NE
Director, Producer, Editor & Filmmaker

May 2005 – Present
  • Provide expertise and consultation to various clients regarding video marketing strategies including use of video, photography, and social campaigns to promote their business, products and services.
  • Control the budget and allocate resources for a project.
  • Read, research and assess ideas and finished scripts.
  • Create rough and final cuts for clients.
  • Consult with stakeholders from production to post-production process.
  • Pull together all the strands of creative and practical talent involved in a project to create a team.
  • Supervise the progress of a project from production to post production.
  • Hire and manage talent and crew members.

IMMANUEL COMMUNITIES - OMAHA, NE
Digital Media Specialist

May 2016 – Apr 2017
  • Developed and executed digital marketing vision and strategy to support business goals.
  • Build and helped manage lead generation marketing campaigns using social marketing, email, search engine optimization, mobile and videos.
  • Ensured all campaigns are set up to accurately track conversion performance from both clicks and impressions.
  • Responsible for establishing online marketing goals to ensure share of market and profitability of products and/or services.
  • Managed search engine optimization (SEO).
  • Worked directly with social media channels, when appropriate, go through an agency to establish and maintain relationships with social media channel partners.
  • Contributed to and regularly updated external social media sites which include: Facebook, Twitter, YouTube, LinkedIn, Instagram and other community sites.
  • Recommended new social media tools, sites, and mobile apps as part of the social media mix.
  • Shot and produced marketing and promotional videos to support company image, branding and business goals. 
  • Developed social media campaign calendars, web content and web advertising for various marketing initiatives.
  • Created and managed digital marketing materials, including writing promotional copy and coordinating with the Immanuel brand design and graphics team.
  • Developed content and promotional ideas calendar for various sites. 
  • Provided digital analytics to key stakeholders including the C-Suite.
  • Designed methods for measuring ROI and effectiveness of ad channels.
  • Created robust reporting dashboards and determined key findings to make appropriate revisions.

OMAHA PUBLIC SCHOOLS - OMAHA, NE
Public Information Technician

May 2014 – May 2016
  • I was responsible for implementing and managing the digital communications strategy for the Omaha Public Schools District.
  • I coordinated, developed and managed content for the district's social media and digital marketing platforms which included monitoring and posting content to the district's Facebook and Twitter feeds as well as their YouTube channel and district website.
  • I was responsible for updating and publishing content (news, stories, graphics, photos, video and other multimedia) to the district website. 
  • I also shot photos and produced video stories about the different activities and events happening around the school district.
  • I collaborated with a number of school departments, school teachers, principals, staff and district officials to get important, timely messages and information out to the public. 
  • I also helped coordinate and facilitate media interviews, assisted the public with information requests, and I managed the flow of content to the district website. 
  • I was also responsible for developing new strategies, policies, procedures, and best practices for social media use by district staff and students within our school buildings. 
  • I also tracked and monitored web analytics, trends, and all forms of digital communication via the district's social media platforms. I then developed reports from those findings to help school administrators and staff better understand the overall impact and if new strategies needed to be implemented and/or improvements needed to be made.
  • I also designed and created graphics, artwork and multimedia for a number of web, print and digital marketing initiatives which included school and community partnerships and promotional materials for school events, publications and sponsorships.

BRYAN HEALTH - LINCOLN, NE
Video Production Specialist

August 2013 – April 2014
  • I shot and produced videos and multimedia projects in collaboration with Bryan Health employees, senior leadership, students, and patients to effectively promote and tell the stories of Bryan Health to the City of Lincoln and the region.
  • I also produced multimedia content (videos and photos) for Journey's, a quarterly magazine published by Bryan Health and distributed to the Lincoln community.
  • Other responsibilities included managing the Bryan Health YouTube Channel and Facebook page, shooting and producing media training, educational, and orientation videos for various hospital departments and staff.
  • I also pitched story ideas and creative marketing strategies to help promote health initiatives, wellness programs, and other special events happening at Bryan Health.
  • My duties also included providing video and multimedia support and expertise to the Bryan Foundation, publications, media relations, and marketing teams.
  • I also provided expertise and recommendations on new video equipment purchases and maintained the upkeep of all video production equipment including cameras, lights, recording media, computers, software and hardware.
  • I also collaborated with senior leadership, human resources, hospital managers, and various employee committees to produce weekly internal and external videos for the employee intranet, web and social media platforms.

UNIVERSITY OF NEBRASKA MEDICAL CENTER - OMAHA, NE
Video Producer/Editor

May 2010 – August 2013
  • My duties included shooting and editing video and creating multimedia and graphics for use in campus publications, media presentations, marketing projects, and press kits.
  • I was responsible for the weekly production of "Ask UNMC" TV health segments for KETV Channel 7 in Omaha, KNOP-TV in North Platte and various radio stations throughout Nebraska.
  • I was responsible for planning, scheduling and producing video interviews with doctors, nurses, and other health experts from the UNMC medical community.
  • I was also responsible for shooting and producing educational, media training, orientation and promotional videos for press kits, special projects, receptions, special occasions, and campus events.
  • I provided web and technical support to other UNMC departments and colleges when needed.

ABC NEWS 20/20 - NEW YORK CITY, NEW YORK
News/Production Intern

January 2010 – May 2010
  • Provided production and editorial support to associate producers, senior producers, writers, video editors, and major ABC News talent including Diane Sawyer, Barbara Walters, Elizabeth Vargas and John Quinones.  
  • Served as Line Producer, logging and transcribing hours of footage and sound for producers and editors.
  • I researched and pitched story ideas for editorial and production meetings and pulled file footage, sound bites, graphics requests, scripts, and other production materials for producers and editors.
  • I provided clerical and editorial support to many producers which included writing transcript books, logging tapes and sound, dubbing and editing video, creating DVDs, scanning photos and ingesting video and other content for production staff.
  • I helped facilitate interviews, scout shooting locations, and research story ideas for daily production and editorial meetings.

GRAY TELEVISION/WOWT CHANNEL 6 - OMAHA, NE
News Photographer/Video Editor

November 2007 – October 2009
  • Primary duties included monitoring police scanners, shooting spot news on the weekend overnight shift.
  • Lead video editor for the daybreak and midday newscasts during the week and on the weekends. I operated microwave live trucks, ENG camera, lighting, and other field equipment for spot news stories, general assignments, and special projects.
  • I collaborated with reporters, photographers, producers and editors to pitch, develop and produce stories for inclusion in daily newscasts.
  • I also helped produce content, write promotional copy and shoot video for WOWT.com, special events and various station initiatives.

Production Assistant/Graphic Artist

August 2005 – November 2007
  • I provided production support as a lead graphic artist and production assistant for the weekend morning show, weekend evening newscast, daybreak show and the 4, 5, 6, and 10 p.m. newscasts during the week.
  • I operated teleprompter, robotic studio cameras, tape playback and play-out servers, and the audio board during daily newscasts.
  • I also helped produce special news coverage and cut-ins for severe weather, breaking news and various station events.
  • I designed and created maps, artwork, information graphics, and other graphic items as needed for various station departments and initiatives which included daily newscast production, creative services, sales and marketing.
  • I collaborated with the creative services team on various station initiatives which included the creation and production of promotional videos for various station events, breaking news coverage, and newsroom initiatives.