Resume
Resume
IMMANUEL COMMUNITIES - OMAHA, NEDigital Media Specialist
May 2016 – Apr 2017
- Developed and executed digital marketing vision and strategy to support business goals.
- Build and helped manage lead generation marketing campaigns using social marketing, email, search engine optimization, mobile and videos.
- Ensured all campaigns are set up to accurately track conversion performance from both clicks and impressions.
- Responsible for establishing online marketing goals to ensure share of market and profitability of products and/or services.
- Managed search engine optimization (SEO).
- Worked directly with social media channels, when appropriate, go through an agency to establish and maintain relationships with social media channel partners.
- Contributed to and regularly updated external social media sites which include: Facebook, Twitter, YouTube, LinkedIn, Instagram and other community sites.
- Recommended new social media tools, sites, and mobile apps as part of the social media mix.
- Shot and produced marketing and promotional videos to support company image, branding and business goals.
- Developed social media campaign calendars, web content and web advertising for various marketing initiatives.
- Created and managed digital marketing materials, including writing promotional copy and coordinating with the Immanuel brand design and graphics team.
- Developed content and promotional ideas calendar for various sites.
- Provided digital analytics to key stakeholders including the C-Suite.
- Designed methods for measuring ROI and effectiveness of ad channels.
- Created robust reporting dashboards and determined key findings to make appropriate revisions.
OMAHA PUBLIC SCHOOLS - OMAHA, NEPublic Information Technician
May 2014 – May 2016
- I was responsible for implementing and managing the digital communications strategy for the Omaha Public Schools District.
- I coordinated, developed and managed content for the district's social media and digital marketing platforms which included monitoring and posting content to the district's Facebook and Twitter feeds as well as their YouTube channel and district website.
- I was responsible for updating and publishing content (news, stories, graphics, photos, video and other multimedia) to the district website.
- I also shot photos and produced video stories about the different activities and events happening around the school district.
- I collaborated with a number of school departments, school teachers, principals, staff and district officials to get important, timely messages and information out to the public.
- I also helped coordinate and facilitate media interviews, assisted the public with information requests, and I managed the flow of content to the district website.
- I was also responsible for developing new strategies, policies, procedures, and best practices for social media use by district staff and students within our school buildings.
- I also tracked and monitored web analytics, trends, and all forms of digital communication via the district's social media platforms. I then developed reports from those findings to help school administrators and staff better understand the overall impact and if new strategies needed to be implemented and/or improvements needed to be made.
- I also designed and created graphics, artwork and multimedia for a number of web, print and digital marketing initiatives which included school and community partnerships and promotional materials for school events, publications and sponsorships.
BRYAN HEALTH - LINCOLN, NEVideo Production Specialist
August 2013 – April 2014
- I shot and produced videos and multimedia projects in collaboration with Bryan Health employees, senior leadership, students, and patients to effectively promote and tell the stories of Bryan Health to the City of Lincoln and the region.
- I also produced multimedia content (videos and photos) for Journey's, a quarterly magazine published by Bryan Health and distributed to the Lincoln community.
- Other responsibilities included managing the Bryan Health YouTube Channel and Facebook page, shooting and producing media training, educational, and orientation videos for various hospital departments and staff.
- I also pitched story ideas and creative marketing strategies to help promote health initiatives, wellness programs, and other special events happening at Bryan Health.
- My duties also included providing video and multimedia support and expertise to the Bryan Foundation, publications, media relations, and marketing teams.
- I also provided expertise and recommendations on new video equipment purchases and maintained the upkeep of all video production equipment including cameras, lights, recording media, computers, software and hardware.
- I also collaborated with senior leadership, human resources, hospital managers, and various employee committees to produce weekly internal and external videos for the employee intranet, web and social media platforms.
UNIVERSITY OF NEBRASKA MEDICAL CENTER - OMAHA, NEVideo Producer/Editor
May 2010 – August 2013
- My duties included shooting and editing video and creating multimedia and graphics for use in campus publications, media presentations, marketing projects, and press kits.
- I was responsible for the weekly production of "Ask UNMC" TV health segments for KETV Channel 7 in Omaha, KNOP-TV in North Platte and various radio stations throughout Nebraska.
- I was responsible for planning, scheduling and producing video interviews with doctors, nurses, and other health experts from the UNMC medical community.
- I was also responsible for shooting and producing educational, media training, orientation and promotional videos for press kits, special projects, receptions, special occasions, and campus events.
- I provided web and technical support to other UNMC departments and colleges when needed.
ABC NEWS 20/20 - NEW YORK CITY, NEW YORKNews/Production Intern
January 2010 – May 2010
- Provided production and editorial support to associate producers, senior producers, writers, video editors, and major ABC News talent including Diane Sawyer, Barbara Walters, Elizabeth Vargas and John Quinones.
- Served as Line Producer, logging and transcribing hours of footage and sound for producers and editors.
- I researched and pitched story ideas for editorial and production meetings and pulled file footage, sound bites, graphics requests, scripts, and other production materials for producers and editors.
- I provided clerical and editorial support to many producers which included writing transcript books, logging tapes and sound, dubbing and editing video, creating DVDs, scanning photos and ingesting video and other content for production staff.
- I helped facilitate interviews, scout shooting locations, and research story ideas for daily production and editorial meetings.
